2004 Press ReleasesMarch 09, 2004
LOTTERY SPICES IT UP WITH NEW TABASCO GAME
DOVER, DE -- Tickets for TABASCO
Hot Cash®, the Delaware Lottery's newest $2 Instant Game,
are now available at more than 450 Delaware Lottery Retailers.
In addition to a top cash prize worth $2,000, TABASCO Hot
Cash Instant Game players can win a TABASCO** merchandise
prize package in a second-chance drawing, plus entry in a
Grand Prize drawing for a TABASCO Backyard Barbecue Prize
Brian Peters, Lottery Deputy Director of Marketing said, "We've had great success with licensed properties in the past and we believe our new TABASCO Hot Cash Instant Game will be no exception. TABASCO is a consumer icon with a very loyal following."
To highlight the game's launch, Delaware Lottery representatives will visit select retailers throughout the state today through March 19, handing out mini-bottles of TABASCO Hot Sauce and other fun prizes.
A second-chance drawing will be held August 12 to award 150 prize packages, valued at $499, featuring a TABASCO golf shirt combo, watch, blanket/throw, golf club covers, cap, T-shirt, and a gift box of TABASCO sauces. Second chance drawing winners will automatically be entered into a Grand Prize drawing, to be held this September, for one of two TABASCO Backyard Barbecue Prize Packages, valued at $2,500, featuring a stainless steel Premier propane gas barbecue grill, TABASCO-themed accessories including a patio umbrella, barbecue utensils, tumblers, apron and oven mitt, the TABASCO season ticket (4 gift boxes of TABASCO sauces and TABASCO flavored food products), and $500 in cash.
To enter the second chance drawing, players must complete the back of a non-winning TABASCO Hot Cash Instant Game ticket and send it to the Lottery Office in Dover for receipt by 4:30 p.m. on Friday, August 6, 2004.
The new Instant Game features two top cash prizes worth $2,000 each, plus eight other cash prize levels from $2 to $160. Each $2 ticket offers players two chances to win. TABASCO Hot Cash offers 64,020 prizes with a total value of $366,890. Average odds of winning a prize are 1 in 3.76, based on selling all 240,000 $2 tickets printed for this game.
Since the start of operations in 1975, the Delaware Lottery has contributed more than $1.7 billion to the state's General Fund to help finance needed state services that benefit everyone in Delaware. The Lottery offers a variety of games: POWERBALL®, LOTTO, PLAY 3, PLAY 4, and assorted Instant Games. More information is available at delottery.com.
* McIlhenny Company has no responsibility for the operation or administration of this lottery promotion. The Delaware Lottery has the sole responsibility for the operation and administration of this lottery promotion.
** The TABASCO marks,
bottle and label design are registered trademarks and servicemarks
exclusively of and licensed by McIlhenny Company, Avery Island,
LA, 70513, www.TABASCO.com